All Posts

This post outlines Upswing's recommendations for generative engine optimization (GEO/AEO). Large language models (LLMs)—the systems behind tools like ChatGPT, Claude, Gemini, and Google's AI Overviews—increasingly sit between people and the information they're looking for. GEO/AEO is the practice of influencing how those systems source and present information to users.*** How to Make Sense of GEO/AEO Offerings Any person or organization evaluating GEO/AEO services or assessin