<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Upswing Research & Strategy]]></title><description><![CDATA[Shaping conversations, shaping outcomes.]]></description><link>https://www.upswingresearch.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Fri, 28 Aug 2026 05:39:38 GMT</lastBuildDate><atom:link href="https://www.upswingresearch.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Best Practices for Generative Engine Optimization (GEO/AEO)]]></title><description><![CDATA[This post outlines Upswing's recommendations for generative engine optimization (GEO/AEO). Large language models (LLMs)—the systems behind tools like ChatGPT, Claude, Gemini, and Google's AI Overviews—increasingly sit between people and the information they're looking for. GEO/AEO is the practice of influencing how those systems source and present information to users.*** How to Make Sense of GEO/AEO Offerings Any person or organization evaluating GEO/AEO services or assessing firms to...]]></description><link>https://www.upswingresearch.com/post/geo-best-practices</link><guid isPermaLink="false">6a9089626ea9f8d8166e8b1c</guid><pubDate>Thu, 27 Aug 2026 19:07:55 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_ddec08bb4c3343e29ad5593b656f15c6~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jake Engle</dc:creator></item></channel></rss>